Purpose Beyond Profit is the Foundation of Our Brand.

Building a business focused on purpose beyond profit is increasingly relevant for Us and we believe it’s a more meaningful bushiness strategy.

Profit is important, of course, but it’s overrated as the true measure of business success.

The following hadith inspires us to look beyond our own profit:

The Messenger of Allah ﷺ said:
“None of you will believe until you love for your brother what you love for yourself”.

We at simplegirlsstore.com believe that we have a responsibility to those that are less fortunate than us. Read more about our charitable work here.