Purpose Beyond Profit is the Foundation of Our Brand.
Building a business focused on purpose beyond profit is increasingly relevant for Us and we believe it’s a more meaningful bushiness strategy.
Profit is important, of course, but it’s overrated as the true measure of business success.
The following hadith inspires us to look beyond our own profit:
The Messenger of Allah ﷺ said:
“None of you will believe until you love for your brother what you love for yourself”.